LXXII

ANONYMOUS PT II.

Did I mention Zulu & Zephyr? Did I mention the gaze.

There's something about product editorials such as this - there's an anonymity, a focus on the product, yes, but also an element of 'you could be this girl' and 'this could be your world' and 'this should be your world' and 'you should be this girl' that is both incredibly artistic, truly captivating, and very effective marketing. 

But you can't just construct this kind of gaze, if it is contrived it doesn't work. These photographs simply work in their simplicity, their effortlessness, and that Australian nonchalance I mentioned. 

This could be me. This could be my world. 

[Photos from Zulu & Zephyr]